Study On The Tourism Development Strategy Of Yang Loudong Village In Xianning City Hubei Province

Traditional villages with sevel tens or hundreds of years are not only the deep accumulation of Chinese culture, but also the reflection of production and living forms, the branding of geographic feature, and the spiritual wealth of our nationality. In recent years, our government requests that each traditional village should draw up protection plans, and gives corresponding support in money and policy, which plays a significant role in traditional village protection.However, much more attentions have been payed to the protection of the traditional villages, and only a little to the tourism planning, which lead to several development troubles such as shortage of funds. Therefore, develop of tourism can help to make more effective protection of traditional villages. What’s more, in the process of tourism development, due to lack of scientific tourism development strategy, the direction of development is not smooth and faces several kinds of difficulties. So under the precondition of protection, strengthen the tourism development strategy research, is of great significance.Yang Loudong village in Hubei province is taken as an example in this paper. Based on the practical experience in the protection development planning of Yang Loudong village, the tourism development strategies have been researched.The introduction summarizes the research background, research significance, research ideas, research methods and research framework;The second chapter gives the research status on traditional villages and tourism development strategies at home and abroad;The third chapter defines the relevant to the research in the four concepts -- village, traditional villages, strategy, tourism development strategy. This paper discusses the tourism planning theory, the regional tourism integration theory and SWOT analysis and TOWS analysis, which are applied in tourism development strategy.In the fourth chapter introduces the basic situation of Yang Loudong village, analyzes its characteristics and features of tourism resources, and then gives the evaluation of tourism resources;The fifth chapter introduces the tourism development course of YangLoudong village, and analyzes the basis of current situation of the development of tourism industry. The SWOT analysis method is used to study the advantages, disadvantages, opportunities and challenges of Yang Loudong village tourism development. The TOWS analysis is used to choose six large tourism development strategy of Yangloudong village. Finally, the effects of the development of tourism that may bring to Yang Loudong village are discussed.Chapter six outlines Yangloudong village tourism development strategy based on, discussion of the government leading strategy, culture and brand strategy, the strategy of sustainable development, enriching tourism strategy, innovation quality strategy and the joint region strategy in Yang Loudong village. From three aspects of the destination image strategy, the specific tourism product strategy and marketing strategy in Yang Loudong village are deployed, and the strategic security system is constructed in four aspects.Finally, the conclusions and shortcomings of this study are given.