Zhejiang Lishui Songyang Yang Jia Tang Ancient Village Tourism Development Research

At present,our country scenic area tourism development has been basically formed the scale,has a relatively stable customer market.As people leisure demand from the traditional landscape sightseeing tour to leisure tourism,ecological tourism,and other new forms,the scenic spot of tourism products need to depth development.Ecological tourism in the 1990 s the rise in our country,gradually become the new growth point of tourism,practice the concept of sustainable development,has a broad market prospect.With the speeding up of modernization and urbanization process,the ancient village tourism is more and more popular with people.Although ancient village tourism in China started late,development is very rapid,especially in the peak period of rapid growth in recent years.However,compared with abroad,the development of ancient village tourism in China is still in its infancy,there are many problems in the process of development.Ancient village eco-tourism is the insufficiency of ancient village tourism based on ecological tourism based on a kind of harmonious tourism activities,will be conducive to the healthy and harmonious development of socialist harmonious new construction of ancient villages,and effectively promote the construction of ecological modernization new ancient villages.Ancient village eco-tourism with ancient village beautiful natural environment,folk culture of tourist attractions,develop characteristic tourism products,to meet visitors growing travel demand.The combination of the scenic area and the surrounding ancient village eco-tourism will provide new opportunities for the development of regional tourism.Through the analysis of ecological tourism and the connotation of ecological tourism,ancient villages and based on its characteristics,significance and existing types related theory,further explore ancient village eco-tourism product development mode.It puts forward the model of the development of the tourism developers and so on,therefore,from the basic problem of the sustainable development of ancient village tourism,this paper expounds the ancient village tourism and related issues such as sustainable development,and further analyzes the current our country the sustainable development of ancient village tourism the status quo and existing problems,and finally to zhejiang lishui the construction of ancient village tourism’s sustainable development put forward the suggestion and strategy.The article is divided into five parts:research background,research significance,research status,research idea and conclusion.Through reading and summarizing correlative literature,it is concluded that the ancient village tourism at home and abroad research mainly focused on the connotation of the ancient village tourism definition,the types of ancient village tourism research,ancient village tourism specific problems and development trend of ancient village tourism research.The ancient village tourism shows the trend of overall development,but there is also the problem of blind development,lack of publicity and lack of professional talents.Ancient village tourism should highlight key points,bright spots and demonstration points.To carry out the leisure travel products of the ancient village;Combining with the principle of"agriculture,farmers and countryside",it is the fundamental direction of the leisure travel of ancient villages.The development should attach importance to the preservation of the natural and cultural environment of ancient villages.Focus on the richness and diversity of the organization.This paper studies the tourism development of the ancient village of yangjiantang from the perspective of ecological protection,which is very close to the social hot spot and has positive practical significance.Although zhejiang lishui songyang Yang Gutang village a lot of tourists every year,but the operators with tourists basic situation and satisfaction also lack understanding,to make up for the deficiency of,grasp the zhejiang lishui songyang Yang Gutang village tourism development present situation,this topic for argument data mainly from first-hand information gained by the field survey.The survey also includes local residents,tourists,travel companies and local government tourism authorities.I visited yangjiantang village in lishui songyang county,zhejiang province,for a seven-day field trip with three friends.There are two forms:questionnaire(simple sample survey)and the author’s own experience.This article obtains the second hand information through the inquiry literature,network and so on.This paper tries to combine the theoretical analysis with the empirical research in the field of tourism,folklore,economics,sociology and environment.In lishui,zhejiang songyang Yang Gutang village tourism resources,tourism development present situation and the evaluation of the tourism development environment analysis,it is concluded that the series of problems which restrict the development of the village tourism Yang Gutang.Correctly recognizing and addressing these problems in a timely manner is a prerequisite for the long-term development of yangjiantang village in lishui songyang county,zhejiang province.Based on the analysis of the survey data,this paper discusses several countermeasures to solve these problems.Should realize must strengthen the propaganda and management,enhance service quality and activity characteristic,strengthen the development of ancient villages can purchase products,is the development of zhejiang lishui songyang Yang Gutang village priority.In addition,in ancient village tourism local features at the same time,make it combined with ecological tourism,cultural tourism,must make the ancient village tourism in the future development road more wide,prospects even brighter.