Research On Farming-Supermarket Fresh Agricultral Docking’s Contract Incentives

In recent years, people pay more attention to the quality and safety of fresh agricultural products, which dues to the quality and safety problems of fresh agricultural products frequently. Under this situation,"Farming-Supermarket" docking supply chain mode emerges as the time require. This mode formes a new circulation chain that makes fresh agricultural products circulate from the filed directly to the store, it also eliminates the extra cost and time in the multi-stage whole sale and multi-level sales. Therefore, how to enhance the integration of "Farming-Supermarket" docking fresh agricultural products supply chain, strengthen the stability and interest coordination of the cooperation between farmers and supermarkets has been studied by a large number of scholars.On the basis of the comparison of existing domestic and foreign research, and the analysis of correlation theories. The study on the contract incentive of "Farming-Supermarket" Docking fresh agricultural products supply chain was conducted in two aspects, preservation cost sharing contract and loss sharing contract. In order to maximize the overall quality of the supply chain, this thesis sets the revenue of node enterprises in supply chain as objective function, built the preservation cost sharing model based on freshness and loss sharing contract model based on principal-agent theory.The core contents of this thesis are the establishment and the analysis of the two models. In the study of preservation cost sharing contract, in order to be different from most previous studies, this thesis introduced freshness factor which can reflect the timeliness and the fresh characteristic of fresh agricultural products. In regard to the utility of consumers to the fresh degree of fresh agricultural products, this thesis established contract model that let farmers and supermarkets co-guarantee preservation cost contract, at last, used numerical examples to analyze the proportion of optimal preservation cost sharing under single core mode and dual core mode respectively, and proved the validity of the contract. In the study of loss sharing contract, it was based on princpal-agent theory. In regard to the reality of market information asymmetry, took the internal and external loss sharing contract of "Farming-Supermarket" docking fresh agricultural products supply chain as the main line. This thesis studies loss sharing contract under the single core and dual core "Farming-Supermarket" docking mode, and analyze edits effectiveness.The following conclusions can be obtained through the systematic study of this thesis: (1) Preservation cost sharing contract based on freshness factor can improve the farmers’ preservation effort, and increase the income of farmers and supermarkets. (2) The loss sharing contract can make the cooperation between farmers and supermarkets become more stable, and provide effective theoretical referencing for contract negotiation.