The Original Digital Music Platform Business Plan Of YL Ltd.

The original digital music platform will be the integration of digital music industrial chain, it’s mainly designed according to the individual musician, and based on production, publishment, display,exchange the original music works with the core of package and promotion of the original musician as well as original music works。It initiates a very brand-new operation mode of original digital music through the usage of advanced technology platform which serves to digital music network, and really makes the popularization of digital music product as well as the distribution of cross-media and cross-carrier come ture, it also establishes an wide and closed communication platform for the record companies home and abroad, this platform also gives service to the majority of original music producer, singer, telecom operators, SP services operators, music equipment manufacturers, music recording studio and other person who related to digital music industry。With the purpose to integrate the downstream user market of the digital music, and also to set foot in the market of upstream individual musicians at the same time,it also conducts the content delivery and activity transmission to the downstream music users. It aims to make smooth the function of transmission between the upstream and downstream music market for YL company. This will makes original digital music platform becomes the leading music works creating platform in the domestic market, and the platform will also qualified with higher ability of music media transmission.In this paper, firstly, it starts with influence of the final consumers’ idea to music, the use of digital music, consumption habits as well as the impact which digital music brings to our livelihood. We conduct the analysis of the market scale and the macro environment of digital music, and inject the music industry introduction, also it makes the analysis of the research for current situation which related to original digital music at home and abroad. This paper also introduces some contents and methods of study, put forward a complete set of solutions;Secondly, YL is an IT service enterprise and an internet company with the telecommunications industry as the main customer. By introducing the current operation situation and background, especially focusing on the elaboration of the strategic transformation in recent years and the strategic planning for the next few years, it draw forth the superiority and necessity for YL to establish the platform of original digital music. In this paper, it presents the competitive environment and current situation of this industry, and to find out the opportunity for YL to entry this market as well as avoid possible risks;Then, this paper is based on the analysis of strategic objectives, operational management and the development of profit pattern, and according to the prediction and evaluation of income and expenditure, profit, assets, liabilities, rights and interests for this platform in a period of 5 years, also combined with the application and calculation of investment tools for net present value(NPV),internal rate of return(IRR) and investment recovery period.After that, we can judge whether there will be investment value for the platform and to verify its prospect of development.Finally, this paper provides a comprehensive business plan for company, the plan offers more suitable choice for enterprise development or provdes effective reference when we make the strategy implementation on the music product direction.From the judgement of the enterprise to promote it holds the core competitiveness and occupies the strategic highland on the way of digital music. so that enterprises can attain the long-term benefits from the original music platform.