Under The New Normal Financing Strategy Researchof Hainan Development Holding Co., Ltd

Economy after the reform and development in China has achieved rapid development, the state-owned enterprises in the development of our country’s economy has made the important contribution. However, with the deepening of the market economy, state-owned enterprises external environment appeared larger changes, China’s overall economic growth is slowing, a \ "new normal\". Recently, the central and put forward the reform of state-owned enterprises, under the background of the state-owned enterprise financing environment has the obvious change. I will be in Hainan development holdings co., LTD., for example, to explore under the new situation of state-owned enterprise financing strategy. Hainan is China’s land area, land area and Marine area), the first big province, the Hainan special economic zone is China’s largest special economic zone at the provincial level and the only provincial special economic zone, has a special geographical advantage in the development of economy, but also exist obvious weaknesses, namely the limited resources, which seriously restrict the development of industries of Hainan province. In order to promote the development of Hainan province, has one batch of assets enterprises set up, and made a great contribution for the construction of Hainan, the Hainan development holdings co., LTD is one of important wholly state-owned enterprises. As of December 2014, the company’s total assets of 43.154 billion yuan, net assets of 26.337 billion yuan. Hainan’s business scope mainly include: investment, financing, investment advisory, management on assets and equity, the key to have resource, fundamental and concerns the national economy and people’s livelihood industry pillar industry and infrastructure projects. Our country’s economic growth is slowing, under the new normal for infrastructure investment and real estate development as the main business of Hainan holdings, is facing severe challenge, especially the real estate sector, faced with a lot of uncertainty in the future.The author after comprehensive description on the new normal, is the new normal for further analysis of the influence of local state-owned enterprises financing, and then combined with the related theory of financing the financing strategy study of Hainan holdings, analysis the advantages and disadvantages of the enterprises in the financing aspect, on the basis of the theory of financing, holding financing from San Ya, Hainan province, the economic environment, policy environment, financial market environment and financing strategy to be adopted in the study, analysis the company can take the future financing strategy and design in line with the market environment, the financing channels and financing mode of national policy. Because the right way of financing channels and financing can not only ensure enterprise funds in place in time, ensure the implementation of the strategy of enterprise, to ensure the normal operation of the enterprise, and can greatly reduce the investment risk, also can better in the face of the economic environment. Based on the analysis of Hainan holding existing financing system, according to the shortage of the financing structure optimization strategy was proposed, such as reasonable use of PPP financing model, through the study of the research of Hainan holdings, is able to provide similar local state-owned enterprises financing new ideas.