GR Company’s Strategic Choice And Operation Management Innovation Research

In recent years, the rapid development of China’s real estate, high prices, the State Council has promulgated a number of strict control of real estate policy, some real estate development enterprises serious impact, resulting in funding strand breaks, seriously affect the normal operation of enterprises. Faced with this grim form of real estate enterprises should promptly adjust their development strategy, focus on internal management and corporate transformation and upgrading, to form their own competitive edge.In order to meet the development of the real estate market, more and more real estate companies are gradually shifting from a single operation of the project and more projects at the same operation, developed by a single property into the development of the real estate development industry association, and the accumulation of numerous single enterprise in the development process projects and multi-project operation and management experience. Along with the deepening of the real estate market regulation, the real estate market entered a period of re-shuffling, the real estate business scale, the group was evident. Because of the limitations of management philosophy, system and mode of development of the domestic large number of Group companies present during the operations management group many crises and problems, thus affecting the sustained and rapid development of enterprise groups, and even bring a new crisis. Accordingly, summarized results and real estate theory and practice group closely related to the operation and management should be a useful attempt.Based on the combination of strategic theory, operations management basic theory, management innovation basic theory, and basic real estate business operations management theory, drawing on advanced real estate business practices, provide the basis for strategic choice GR company is, at the same time from the corporate governance structure, decision-making mechanisms, accountability systems, organizational structures, processes, systems, project management and performance management system, and analyzes the GR company’s current operating management problems of research and innovation for the company’s operations GR management models based on this proposed new and innovative ideas and practices. Meanwhile, this paper presents the implementation of the framework and implementation of GR group of companies in the operation and management of key aspects of operation and management innovation to ensure that the Group put in place.GR group of companies operating innovative content management model proposed in this paper can provide effective protection for GR achieve group operating company, and will be further verified in future practice; also want to give the development of similar real estate development enterprises to provide useful reference.