The Research On Social Media Marketing Of Domestic Fresh Food E-Commerce

Social media booms as the requirement of the Internet Age. The social media author discussed in this essay is the collection of application, which based on the Internet Web2.0 technology platform, enables users to have power and more positive ability in the interactive space. In recent years, social media has gradually been accepted by the advertisement agency. It becomes a effective tool for marketing communication. What’s more, the way of brand marketing is extending from traditional to more energetic.Fresh food e-commerce as the new development combined Fresh Food with E-Commerce is born and staying in Fertile soil of the internet, which transactions rely on the Internet and user groups. Thus, fresh food e-commerce should actively improve their social marketing capabilities; rely on the efficient information distribution capabilities of the Internet, the marketing promotion abilities of social media and the information promotion platforms, to help fresh food e-commerce capture the minds of consumers.The author firstly studied the development status of domestic mainstream fresh food e-commerce, and analyzed the disadvantages of aforementioned marketing model and the feasibility and necessity of implementing social marketing. Then, the author designed an innovative social media strategy based on the background of the development of the domestic e-commerce to come into being some advises for the existing marketing dilemma of the mainstream fresh food e-commerce.