BF Company-A Study Of Entrepreneurial Innovation For Big Farmer Agricultural Products E-commerce Platform

E-commerce and internet economy appear under the rapid development of internet technology. E-commerce and internet economy give people all kinds of tangible benefits, thus they attract more and more industries and enterprises. In China, agriculture has always been a traditional weak industry; therefore, by introducing e-commerce into agriculture and make better service for the agricultural production management is an important way to increase the circulation efficiency of agricultural products.Based on B2C E-commerce and other relevant theories, and focus on the present status of agricultural products, also from the angle of the E-commerce platform construction and the demand of marketing, this study analyzes the design of BF Company new platform-Big Farmer agricultural products E-commerce platform, and provides guidance for Big Farmer E-commerce platform construction and operation of the company.Firstly, this article introduces the Big Farmer agricultural products E-commerce platform project background, the related literature and related theories. Secondly, the article gives an analysis to operation mode, the core modules and characteristics of products and services of the company. Furthermore, the article uses Porter’s five competitive models to analyze the macro environment and industry competition environment respectively, and the feasibility of the project. Based on this, the article further analyzes the company’s resources. By these, the article puts forward the design scheme of the project and develops a plan of the project construction.On the basis of the above analysis, a project financing plan is put forwarded, and the income and spending of the project are predicted, cash flow forecast and project benefit evaluation are made. Through calculation and analysis, we obtain the plan investment volume and VC financing volume of the project. Then, we estimate the net present value(NPV) of the project management in the front 5 years, the modified internal rate of return(MIRR), dynamic payback period of investment and the economic benefit in the project. Finally, we analyze the possible risks and the coping strategies.