The Design And Research Of Operation Scheme For H Company’s Ali Express Project

Along with the development of internet technology, especially mobile internet technology unceasing penetration based on smart phones and personal computers, the consumer generated a lot of digital consumer demand. Combined with international payment and logistics facilities constantly improved, cross-border online shopping consumption growth rapidly. Mini-cross-border e-commerce has created a new consumption patterns. It’s changing the forms of international trade quietly. This business pattern provide a good opportunity for Chinese cross-border e-commerce enterprises. And it also put forward new demands in the operation of cross-border e-commerce logistics and optimization of AliExpress operational program.First, the author make a detail analysis on H company’s market environment to carry out the AliExpress project using environment analysis method. Then, according to the availability of logistics service and H company’s logistics advantages, and take into account the consumer ’s acceptable level in logistics timeliness and logistics costs. The paper developed a present stage logistics solutions and a medium and long term logistics solutions planning. Then, the paper apply marketing mix strategy make a set of specific business implementation program. The purpose of operational program design is that the design can support H company’s AliExpress business running smoothly. And finally developing overseas market and creating new profit growth point successfully. Finally, the author analysis H company’s operating data,and make profit and loss statement. Analysis results show that the operational program designed in the paper can support Aliexpress program business running smoothly. And then use grey regression model to predict the future sales, the prediction results will be an important reference for improving and optimizing operational programs.