The Analysis Of The Problems In The Development Of China-russia Cross-border E-commerce Platform

As the global economic growth slows down,the instability and uncertainty faced by the international market increase,the economic downturn is obvious,and the growth rate of China's export trade has declined.At the same time,with the development of information technology,cross-border e-commerce plays an increasingly important role in China's foreign trade.In 2016,the total amount of cross-border e-commerce transactions accounted for 25.89% of China's total foreign trade,becoming a major pillar of trade.one.At the same time,China's cross-border e-commerce trade is also constantly breaking through.In 2016,the total value of cross-border e-commerce transactions was 6.3 trillion,2017 was 7.4trillion,and it reached 9 trillion yuan in 2018,an increase of 42.8% over 2016.Cross-border e-commerce is growing into a new driving force for China's foreign trade growth.Russia is adjacent to China.The former has great potential as an emerging e-commerce market,attracting the attention of many cross-border e-commerce companies.Russia is also a country with close cooperation relationship with China along the “Belt and Road”.It has a geographical advantage and a considerable economic foundation.Under the background of policy dividends and the gradual maturity of the e-commerce industry,China-Russia cross-border e-commerce has grown into a China-Russian trade New growth points,and overcome the rapid development of economic instability.However,at present,the development of cross-border e-commerce has not been well integrated with international trade.In the context of international economic turmoil,differences in national culture and laws,and geographical circumstances,many problems that need to be overcome and resolved,such as low customs clearance efficiency,credit Difficult to guarantee,dispute settlement defects,international payments,cross-border logistics and related talents.Based on the basic concepts of cross-border e-commerce,this article explains its characteristics and advantages.Then it sorts out the relationship between aggregation theory,new trade theory,transaction cost theory,and cross-border e-commerce.It lays a solid theoretical foundation for the cause of advantages and strengthens new international trade.Formal reality is related to theory.Describe the current development status of China-Russia cross-border e-commerce from the aspects of policy support,market conditions,product types,payment methods,and logistics models: the cross-border e-commerce policies issued by China or Russia,respectively or in cooperation,and the potential of the current Russian market And prospects,distribution of major commodities and industry structure,mainstream payment models,and main modes of China-Russian logistics;Through literature research to objectively point out the pain points in cross-border e-commerce between China and Russia;combined with the current existing methods of coping with thecurrent problems of China-Russian e-commerce enterprises,by using AliExpress on the cross-border e-commerce platform of China The problems in this case are one-to-one corresponding to the problems raised in the previous article,and the company's solutions and their shortcomings are drawn,providing realistic and feasible support for the next recommended measures;According to the actual situation of China-Russia e-commerce platform and the existing problems,according to the problems,it is proposed to establish a horizontal platform to improve the industry structure and optimize the payment experience,and establish a vertical platform to deeply cultivate product quality,enhance competitiveness and provide specialized services such as Russian;In the face of customs clearance issues,it is recommended to strengthen cooperation between China and Russia,eliminate duplicate quarantine and improve customs clearance efficiency;improve the credit evaluation mechanism and use credit as the cornerstone to restrict violations,establish a dispute settlement mechanism on the basis of credit,and introduce an online dispute settlement agency to handle more complex processing Disputes;Facing logistics problems,explore the combination of multiple logistics methods,develop international dedicated line logistics to increase transportation capacity,and solve overseas logistics and other problems in combination with overseas warehouses and other models;Finally,facing the shortage of Chinese and Russian talents,encourage and provide practical opportunities,establish cross-border e-commerce majors,and introduce teachers with practical experience in cross-border e-commerce.