P Company’s Operation Strategy Of Smart Express Box Using In Community Logistics

As political, economic, society, technical developing, express industry is developing fast. Express service is needed to be more flexible. Traditional community logistics mode cannot satisfy demand. Problems of delivering hard, high cost, unsaved appear. The mode of Smart express box using in community logistics is adopted by P company.P company have gotten some benefit in this strategy from 2013. In highly competitive environment, The problems of position unclear, operation model immature, less of customers and competitive advantage less prominent, appear for P company.After analyzed of current situation, problems, outside and inside environment, the study gives some suggestions. First, position smart express box as community services platform, which is different from other companies’ boxes. Second, build smart express box with governments and cooperative partners. Hit the point of upgrading post services, build smart post offices. Cooperate with infrastructure management company, bank, high school and supermarket, which can provide place for smart express box. Third, more strategies are done for courier and customer. Let them get habit to use smart express box and raise usage rate. Four, do well management of government relationship. Get supporting of box placement, service perfection and promote from the government. Five, do well management of infrastructure management company relationship. Share benefit and provide special community service to infrastructure management company. Six, it can make a 3 years plan to keep user stickiness. It divides into 3 periods, Rapid placement period, Community O2 O platform period and Community service development period. Six, establish professional company to high efficiently operate project.