Fresh Agricultural Products Supply Chain Information Coordination Mechanism Research In Xinjiang

A vast pasture grass, Xinjiang region vast, sparsely populated, give priority to with agriculture development, especially in animal husbandry is particularly important in the development of local agriculture. Ethnic minority population in Xinjiang, in order to beef and mutton as the main meat of Muslim ethnic categories, the Han nationality is mainly made of pork meat. Along with economic development and the improvement of people’s quality of life, necessary food, meat has become a daily demand for beef and mutton, pork is also growing, and everyone for a healthy body is also very attention, they want to buy meat products what is assured, pollution-free. Meat supply resource is very abundant in Xinjiang, there is also a consumer market, but a very important problem is perishable easily rotten meat products as fresh products, how to reduce the minimum loss products from suppliers to consumers is urgent to solve the problem. So, in the supply and demand information sharing and the overall coordination in the first place, to make clear, reasonable production, supply and demand in the supply chain inventory minimum, transportation is convenient, the cost is the lowest, eventually benefit maximization.This paper mainly used the literature analysis, survey analysis, the empirical model analysis and case analysis. This paper is to research for supply chain coordination problem is based on Xinjiang’s regional as well as the characteristics of fresh agricultural products, to coordinate the supply chain coordination and information related research literature work in the first place, more research on supply chain coordination problem, rarely to information supply chain coordination is studied. In addition, the fresh agricultural products, supply chain management, information flow, coordination, information-sharing and concept theory review, for the purpose of this article prepared to solid basic knowledge of writing. Secondly, in view of the Xinjiang meat products, pork, beef and mutton in the current cultivation, supply and demand situation for data analysis; At the same time, deal with the reality of Xinjiang logistics technology analysis; Information of Xinjiang agricultural products supply chain coordination problems found in targeted analysis and research. Then, according to the results of analyzing the present situation of meat products in Xinjiang and the principle of system theory, information theory, coordination theory to build the information sharing as the core point of view of information coordination model, the model including the main body of information coordination, content, mode, platform, levels, environmental and technological factors, and makes a detailed explanation of the model content, focus on information sharing model and game analysis. In Xinjiang, Tiankang-group pig industry as the case has carried on the detailed analysis, find out the pigs, Tiankang-group supply chain coordination problems still exist in the network information. Finally, from the perfect enterprise internal system, establishing partnerships and senior talent supply and procurement management sales management, transportation management, warehouse management technology, etc., these technologies to realize information to coordinate supply chain.The research results show that Xinjiang agricultural products supply chain has many problems, for example, imperfect information communication platform, information resources development and utilization is not high, failed to achieve high share information, information resource sharing poor backward laws and regulations, logistics information technology. According to the above problems to build information coordination model, and lead the implementation model.