Marketing Resource Budget Studies Of G Communication Corporation Based On Input-output Method

As the 4G era hits, the competition of three big operators intensified, the development in communications industry market has gradually become saturated, new business continuously impact the existing businesses, mobile communications industry is facing unprecedented opportunities and challenges. Insist to stand in the increasingly fierce competition in the domestic and foreign markets, the mobile communication company have to invest a large number of marketing resources and grab market share. The trend of the communications industry company that income decreases while cost increasing has highlighted. If the control of marketing resources input is not good, not only can lead to losses, seriously may threaten the survival of enterprises. So telecommunication enterprise to get good income, it is necessary to strengthen the control of enterprise marketing resources, especially the control of the network marketing resources. Only each network control marketing costs well can improve enterprise’s overall competitiveness and enhance the enterprise’s profit.Budget as an effective management method, plays an extremely important role in the G telecommunications company’s operation and development process, especially the group internal refinement strategy requires constant management system reform as a guarantee, G telecommunication company is in a critical period of the business model transformation, transformed into the value-oriented enterprises, and G telecommunication company’ s marketing resources investment has reached 20% of output, the highest among the group of companies. G Telecommunication Company must focus on dealing with relationships between input and output and implement their marketing resources. At present, the company’s budget is focused on comprehensive budget, however, has not launched special research on marketing resources budget. Marketing resources allocation for the provincial division of the company requires their own split, resulting in many shortcomings and defects in each branch marketing budget and therefore, networks can’t adapt to the request of the province company efficiency. So this article focus on solving the problems and putting forward the marketing budget optimization model used to guide the provincial company marketing resources configuration.Through interviews, data collection, investigation analysis, theories and practical experience, marketing budget management and use of resources in G Telecommunications Company is analysis, it presents problems in G Telecommunications Company marketing resources budget management and the cause of this problem. Based on the above analysis, according to the budget theory and principles of benefit maximization, it comes up with G Communications Company marketing budget optimization model, the content of article includes the principle of budget optimization model of marketing resources, the hierarchy of model and using steps. Finally, in view of the proposed theoretical model, model simulates G Telecommunications Company marketing budget allocation of 2014 using data of 2013 and suggestions are put forward in beforehand control, monitoring and later evaluating. Then the article puts forward the three suggestions to promote the marketing budget optimization model for improvement.