Real Estate Enterprise Financial Risk Assessment And Prevention Research

Along with the development of the national economy and the speeding up of urbanization, housing sales prices, the real estate industry has entered a rapid development stage. Rising house prices poses challenges for the livelihood of the people of the national housing problem, the government introduced a number of the regulation policy for real estate enterprises, to stop all sorts of estate planning, speculative buying behavior.At the same time, real estate enterprise is facing the risk with overdraft demand of the purchasing power, excessive real estate investment, higher for sale area, and the prudent monetary policy. Because the characteristics of the real estate is long enterprise project development cycle and low capital chain security, which make it face further financial risk.The real estate enterprises require to strengthen the management of financial risk and effective financial risk assessment and prevention,in order to avoid or reduce the financial risk. Therefore, the real estate enterprise how to assess and prevent financial risk is the main content of this article research.In this paper, on the basis of combing the domestic and foreign related research, use the relevant basic theory of real estate enterprises, risk management and financial risk management to analysis of the main financial risks and its cause of the real estate enterprises. Combined with the status quo of its financial risk management, this paper puts forward the real estate enterprise existing problem that financial risk management main responsibilities are not clear, talent scarcity and mechanism is not sound, scientific financial risk assessment and prevention is lack such as lack of flexibility. By collecting deep Shanghai a-share listed real estate companies in 2014 annual report of the relevant information, according to the real estate enterprise’s solvency, operating capacity, profitability and development capacity, combined with its financing risk, investment risk, cash collection risk, operation risk and income distribution risk, selection of 23 indicators, using factor analysis and Logistic regression analysis to construct the real estate enterprise financial risk assessment model, through the empirical analysis, the financial risk of real estate enterprise occurrence probability are obtained. According to the empirical results, and combined with the real estate enterprise financial risk management problems, this paper put forward the financial risk prevention and control measures that the real estate enterprises should generally take the awareness of a clear division of responsibilities, establish and perfect the mechanism, establish the assessment system, cultivate professional talents in specific measures.In terms of financing, the real estate enterprises should expand financing channels, maintain a reasonable the capital structure and other measures. In terms of investment the real estate enterprises should strengthen the feasibility analysis of investment activities in the scientific and reasonable investment, portfolio investment, and strengthen cost control measures. In terms of cash recovery, the real estate enterprises should enhance asset liquidity, strengthen the sales management measures. In terms of operation, the real estate enterprises should take to develop effective marketing strategies, formulate scientifically the operating budget. In terms of income distribution, the real estate enterprises should adopt a stable and continuous income distribution policy, reduce cash allocation and other measures.