| With the development of the economy,the financial analysis of the financial statements is from the initial analysis of the solvency based on the balance sheet,the analysis of the profitability analysis based on the profit table to the combination of multiple financial statements,the evaluation of the enterprise value,the analysis of the efficiency of the internal business management,and so on.It provides a more efficient decision reference for different users of financial statements.Quantitative analysis guiding strategic decision has gradually become the direction of enterprise management in the future,and can provide more precise basis for strategic decision or strategic adjustment of enterprises.In recent years,some changes have taken place in China’s industrial structure and social consumption structure,some of the resources have begun to reorganize,and the development of industry has also been moving towards the direction of lean.As one of the pillar industries of China’s national economy,the real estate industry has a subtle change in its structure and management.In the process of practice,most real estate enterprises have more and more financial risks than in the past,and their nature is becoming more and more serious.Because of this,the finance of real estate enterprises is quantified.Risk will help the real estate enterprises to adapt to the new market rhythm.The object of this study is Vanke Group,which is a representative real estate enterprise.This paper analyzes the internal and external environment of the development of real estate enterprises,points out the favorable and unfavorable factors around the financial situation of the enterprises,analyzes the trend characteristics of the financial risk of the real estate enterprises,and sums up the qualitative and quantitative analysis of the risk of the enterprise at the moment.Research methods.In order to make the research result more intuitionistic,this paper establishes a fuzzy comprehensive evaluation system for the financial index risk assessment of Wanke group.By using the related basic data of financial indicators,the five dimensions of the company’s operational capability,profitability,solvency,growth ability and cash flow are used to the Vanke Group.The exposed problemswere evaluated objectively.The research found the high quality side of the Wanke group’s financial management,and also summed up some shortcomings in the operation process.For example,the Wanke group quickly opened the whole market relying on the huge marketing team in the earlier period.Situation pressure is relatively large in the peer industry,and the debt repayment pressure of enterprises has also been increasing in recent years.Aiming at the above problems,this paper puts forward some pertinent suggestions,including strengthening the management of the corresponding accounts receivable,reducing the cost and increasing efficiency,implementing the strategy of "concise politics" for the sales team,strengthening the strategic cash flow and debt management of the enterprise,in order to further improve the strategic environment of the Vanke Group.Through the financial problems of Vanke Group,we can also get a glimpse of some common problems of financial risks exposed in the operation of real estate enterprises in China. |