A Study On Influence Factor Of Online Recruitmengt Effectiveness

Competition between enterprises in the 21st century is the talent competition. Recruitment is not only an important part of human resource theory, but also an integral part of business operation functions of the organization. With the development of the times and technology, recruitment tools have updated, and the overall quality of the candidates are constantly promoted. Online recruitment has become the most popular method of recruitment, and the main channel for candidates looking for jobs. The psychological contract theory from organizational behavior science has been widely used to handle the relationship between companies and employees. So this paper discusses the influence factor of online recruitment from the perspective of the applicant’s psychological contract.This paper firstly studies online recruitment and psychological contract theory to conduct the theoretical foundation for the design of this paper. Secondly, we propose the theoretical model and hypothesis of the influence factor of online recruitment. Then we submit the effectiveness of online recruitment scales based on the applicant’s psychological contract. Lastly, we use questionnaires survey method to collect relevant data, and use the application of statistical analysis software SPSS and Amos to analyze data.Through research we draw the following conclusions:1.The applicant’s psychological contract are composed by three dimensions:corporate responsibility, the recruitment website responsibility and applicant responsibility. There are seven factors:basic contract and relational contract of corporate responsibility, service contract and structure contract of recruitment website responsibility, basic contract, the transaction contract, relational contract of applicant responsibility.2. The applicant’s psychological contract has a significant impact on the effectiveness of online recruitment.3. Gender, education and other demographic variables does not produce differences in the effectiveness of online recruiting and applicant’s psychological contractFinally, the paper put forward suggestions to improve the online recruitment management effectiveness from three levels of corporate, recruitment website and applicant.