Research On The Development Strategy Of Third-party Payment Service Of Wuxi SMK Company

With the rapid development of internet technology in recent years, the electronic commerce market of our country has already become much popular and normal. A large number of third-party payment enterprises sprung up at this time. With the evolution of network technology and communication technology and the refinement of payment service, more and more non-financial companies participate in the third-party payment industry. The third-party payment is gradually becoming the key point of payment and settlement activities in modern economy.Established in 2009, Wuxi SMK Company is responsible for the manufacture, operation and business development of Wuxi citizen card. In 2012, Wuxi SMK Company gained a new opportunity of development after obtaining license for payment services of non-financial institution granted by The People’s Bank of China. On the basis of original business, Wuxi SMK Company has issued enterprise prepaid card, and then its business performance goes steadily up.Based on the search, study and research of abundant material and combined with the practical circumstances of the third-party payment service, this thesis has firstly described the concept, characteristics and effects of third-party payment service, and has analyzed the development history of our country and the actuality and challenges of Wuxi SMK Company on the third-party payment service. Secondly, this thesis has provided a reliable basis for the selection and decision of the development strategy by analyzing the external environment of the enterprise development based on the macro environment and industry circumstance. At last, Use SWOT analyzing method to figure out the superiority, weakness, opportunity and threats of Wuxi SMK Company, confirming the way of future and the development strategy and put forward the concrete ways and means to carry out the development strategy of the third-party payment service of Wuxi SMK Company, so that it can develop with significant advantages and competitiveness in Wuxi market and in the same industry in the country.