Research On Business Model Optimization Of GM Company

Information services for the representative industry under the knowledge economy, the enterprise value creation almost entirely from the accumulation of intellectual capital and influence, and for the economy, the growth of the information service industry is also emerging power source. Along with network technology developed, is different from the past in recent information services platform of software development and promotion of single direction business model, electronic commerce, social networks and communication software in this category, and according to the theory of open innovation, platform type enterprise is the most able to adapt to environmental change, also can achieve the fastest, most efficient innovation company, have stronger competitive advantage. With the progress of science and technology and information technology, the advent of the era of Internet +, electronic business service industry more than 10 years management pattern also changes quickly, enterprise profit model is not only selling products alone, but there’s more business opportunities to expand. By GM company case analysis research, e-commerce service industry business profit model, include: supplier sales model, platform trading patterns, the free economic model and crowd sourcing model; And the whole industry development trend, has been gradually into the era of action network from the network era, however, a combination of e-commerce transactions and real-time mobile communication industry service didn’t seem to realize, finally provide direction in the study, as a possibility for the development of electronic business service industry in the future. This article through studies the GM company business model and the optimization of the pattern research, happened to dock with the current domestic economic development policy, with a strong regional features of domestic enterprises to provide practical experience, and sum up experience, better integrated into in the construction of national development, consolidate the basis of regional characteristic industry the long-term stable development of the enterprise.The organizational structure of this paper: the first chapter is the introduction. Are mainly introduced in this paper, research background, significance, research status at home and abroad, the basic content, you use the methods and technical route, and is proposed to solve the key problems of optimization. The second chapter related basic theories and concepts. Expounds the strategic theory, business model theory, e-commerce theory, through the business model main point in this paper, and summarized and refined, points out that have a guiding significance to the theory and method, the research on the theory of this paper. The third chapter GM company development present situation. Through to the GM Company known materials fully unfolded, understand its infrastructure. The fourth chapter is GM analysis of present situation of the company business model and competition. Rolled out clear GM the present situation of the company’s existing business model, five model analysis the advantages and disadvantages of GM company business model, points out that the need to optimize the key point. The fifth chapter GM company business model for optimization analysis. Chapter 6 is the conclusion and prospect. According to the analysis and research of the GM company combined with the actual situation of domestic social development, the analysis of GM after optimization, the company’s business model and the conformity of modern enterprise business, reflected in this paper, the optimized business model on the basis of the theory to guide practice can be fully into the typical reference sample, in conditions allow, can copy to more development city as guiding principles.