The Research On The Development Of Meichen Leisure Farm

With the accelerating urbanization and industrialization process,the rural industrial structure continuously adjust and upgrade. By the demand of markets,the development of rural leisure agriculture shows great value to the development of rural economy in China.Based on the documentation collection, Statistical analysis,comparative analysis and combined with the field investigation to research resources integration,development and market strategy on Meichen leisure farm,Zishan County.Because of the related policies and programs are lagging behind, the local’s ecological leisure industry started lately and the scale of it are relatively small,the grade is low and the influence is not obvious.This article draws lessons from the domesticand foreign leisure farm’s development patterns and believed that the Meichen leisure farm should make the resource integration on the products, brands, marketing, land application, technology and human resources;It should chooses a rational position from four perspectives;development of agricultural products,industry development,tourist target market and theme image,in order to form the pattern of leisure Agri-products with “Based on the Cultivation and processing of Agri-products,Ecotourism and resort products as the support layer,to expand the level of science education and quantity training.On the overall development strategy of the Meichen leisure farm should should give full play to the function of government leading,making comprehensive district developing plan and impelling district resource integration, strengthening protection of ecology,improving the quality of self-driving tours’ service and enhancing the diathesis of employees.At last,the article is to raise the conclusion and advice concerning marketing promotion to enhance the market competitiveness,which adopt "online and offline" multi-channel marketing model,using integrate and bundle sales,festival activities, public relations and personnel promotion,etc.. This dissertation have significance implications for the development model of leisure farms in our country.and has direct guidance to the development and construction of Meichen leisure farm.It has important reference for the similar project.