Study On Tourists In Xiamen's Leisure Farm Fairy Satisfaction

With the rapid development of China's economy and people's living standards improve,step into economic development after the industrial age threshold,people's consumption demand also subsequently by the material enjoy consumption to the spiritual consumption transition,leisure farm in the background and,of leisure agriculture garden has become leisure agriculture to promote transformation and upgrading of the important assistant.Paper based on the theory of customer satisfaction and behavioral psychology,tourism market,using questionnaire investigation,depth interview method,statistical analysis method,from the perspective of customer satisfaction to Xiamen Xianling's leisure farm in an existing problems are summarized,and on the foundation of quantitative analysis on tourist satisfaction,combined with the actual situation of the leisure farm management,puts forward improvement strategies.This paper is divided into five chapters,the theoretical basis for the analysis of the core concepts of the paper,and the latest development of consumer behavior theory and tourism marketing theory is summarized.The third chapter mainly introduces the evaluation index system of tourist satisfaction of leisure agriculture park.Chapter four is the part of empirical research,mainly the fairy's leisure farm visitors satisfaction of evaluation research,the main contents include farm survey,farm satisfaction evaluation and so on.The fifth chapter analyzes the problems and Countermeasures of leisure farm's spirit mainly to meet consumer demand in the.Draws the main conclusion of the study:(1)the tourist market mainly in Xiamen City,the monthly income in the 2000-3499 yuan monthly income for working class 3500-4999 yuan dominated,16-35 year-old young groups of tourists is fairy's leisure farm is the major source of population and proportion of college and the scientific calendar of the proportion of tourists.(2)the leisure and sightseeing and enjoy rice farmers are tourists travel the main purpose.Most of the tourists satisfaction falls in the range of satisfaction and general and most tourists willing to Faerie's leisure farm will recommend to others.(3)the application objective assignment method to analyze the data to determine the weight,current Xiamen Xianling's leisure farm visitors satisfaction overall level is low,28 indicators are in line with two matching between overall mean has significant differences in the conditions.(4)currently Xiamen Xianling's leisure farms mainly exist in the target market positioning is not clear,single mode of marketing,the revisit rate lower,visitors to stay for a short time problems shall take reasonable market position,expand the marketing mode,and constantly improve the level of services,to highlight the leisure farm tourism and other measures.