The Development Pattern Research Of Fujian Province Outbound Tourism Under The Background Of "the Belt And Road" Strategy

Now, the world is undergoing complex and profound changes, The world economy is slowly recovering and developing differentiation. The September and October of 2013, Chinese President Xi Jinping has put forword a major initiative to build " the Silk Road Economic Belt and the 21st-Century Maritime Silk Road " during the visit to the Central Asian and Southeast Asian countries. This initiative has aroused great concern of the international community."the Belt and Road "(B&R) refers to the "Silk Road economic belt" and "21st-Century Maritime Silk Road" for short. The B&R strategy is to give the full implementation of the long-term national strategy of opening up. The B&R strategy will encourage more enterprises to go out and promote personnel exchanges and cultural exchanges countries and provide new opportunities for the rapid development of China’s outbound tourism. Fujian Province in the core area of the status of "21st-Century Maritime Silk Road", and Quanzhou recognized as one of the starting point of "21st-Century Maritime Silk Road" by UNESCO. In this favorable situation,the implementation of the B&R strategy will bring new opportunities for outbound tourism of Fujian.The paper consists of six chapters.The first chapter, the research background of the B&R strategy, significance,research content and methods as well as innovation difficulties of the interpretation,and on this basis, for further analysis.The second chapter, We analysis the concept of the B&R strategy, content, and support policies, and the relevant departments of Fujian active integration the B&R and focus on the specific initiatives to build a core of "21st-Century Maritime Silk Road".The third chapter,We explain the Tourist location theory and the Travel System Theory, These theoretical studies lay the foundation for further study.The fourth chapter, Current situation of outbound tourism development in Fujian province were studied and analysis. Through the analysis of outbound tourismdevelopment characteristics, stage of development and the advantages of conditions in Fujian, We fully understand the current situation in Fujian Outbound tourism development.The fifth chapter, the main issues in the presence of outbound tourism development in Fujian Province were discussed. Respectively, content include the travel order, the industry, tourism consumption, mode of operation, the angle of market supply.The sixth chapter, under the B&R strategic, we discuss the main issues of outbound tourism development in Fujian Province in the presence of. Respectively,content include three aspects of industry collaboration, management and enterprise collaboration collaborative mode.The seventh chapter, under the B&R strategic, we make some strategies to accelerate the development of outbound tourism. Respectively, from the aspect of the government’s macroeconomic policies, rights protection measures, the effective supply capacity, leaving consumer guide and other multi-angle, multi-faceted,multi-level analysis and put forward constructive suggestions.The mainly innovation points of this paper are as the followings: Firstly, the introduction of tourism location theory, travel systems theory research and analysis,not only to build a comprehensive, scientific tourism research system for the theoretical exploration, but also for the regional industrial layout optimization has an important guiding value; secondly, for the first time in Fujian outbound tourism development model to explore issues in depth, Fujian Province outbound tourism development provides a new way and a new model; again, the B&R under the Fujian Provincial Development Strategy Mode of outbound tourism for the industry Collaborative model, management model and corporate synergy companion mode.Finally, in order to accelerate the development of outbound tourism in Fujian opinions and suggestions put forward practical.