The Analysis Of The Influencing Factors Of Peer-to-Peer Lending Investor Behavior

P2P lending refers to that borrowers borrow from investors directly through the Internet platform. P2 P lending was introduced into China since 2007. After a series of indigenous innovation, it has become a financing channel with a certain size, and attracted a group of stable investors. By analyzing the model of domestic and foreign P2 P lending, this paper compares related researches around the world and makes in-depth analysis of the investors behaviors in the field of online P2 P lending, which both combines theories and practices. It is believed that this paper will provide some theoretical support for the model development of Chinese P2 P lending in the future.On account of the features of investors behaviors in P2 P lending which is a kind of new industry, this paper analysis the local investors behaviors under the Chinese operating model, start with the characteristics of lending programs and actual investing behaviors, according to the background data from Lending-cloud. This paper finds that when investors measure a lending program, it is more possible to consider the default risk. The more the program’s money in borrowing is, or the lower the lending rate is, or the shorter the time limit is, the more will the investors spend in the program. And the individual characteristics of investors can show their financial position and risk tolerance to some extent. The investors with better financial position and stronger risk tolerance will have higher investment amount.The Chinese investors of P2 P lending are very rational, they take full advantage of the feature that the domestic P2 P lending platforms can join the check of lending program, so that they can make better choices to make steady investments but not aimless chase of high return of some program that not matches their financial condition. Starting from the angle of investors, the paper makes some policy suggestions. Due to that the investors with little experiences is in the majority, the government should enhance the investment education and reminder of the risk through online platform. In order to lower the default risk of borrowers, it should be easier for the investors to get more information of P2 P programs, which could reduce the information asymmetry between lending and borrowing parties.