The Impact Of Food Quality Scandals On The Market Value Of Corporations In The Same Industry

The Chinese government has always attached importance to the development of agricultural industrialization and solving the "Three Rural Issues"---concerning agricultural,countryside and farmers is the focus of the government's work.When it comes to increasing the food added value,maximizing resource utilization,improvimg farmers' income and adjusting the grain production in China,food processing industry is the effective way to deal this problems.In this paper,through feasibility analysis about efficient value-added project of rice bran,it establishs a set of feasibility analysed model system of grain deep processing investment,and provides reference for other domestic food processing enterprises or other enterprises.The research object of this paper is the project--"an annual output of 10 thousand tons of rice bran high value-added deep processing",held by Pengxin Oil Technology Development limited company.After full investigation and multidisciplinary,through the use of the school marketing,project managemen and financial management expertise,combined with the actual situation of implementationcontrol as well as financial factors and other aspects,this paper demonstrate the project feasibility.According to the demonstration,we draw that " the annual output of 10 thousand tons of rice bran high value-added deep processing project " investment necessity and market feasibility,economic feasibility and the project implementation,which provides the basis for landing of the project;and helps to build the whole rice deep processing Industrial Park industrial chain,with the Pengxin grain and oil technology development limited company at the core.Based on the project feasibility analysis,it also makes the project combine its own resources and business strategy,and carrys out scientific analysis to ensure the optimal resource allocation,investment and guarante the income.In addition,creatively using Potter's six force model which is upgrade of Potter's five forces model,external factors model(EFE)and internal factors evaluation(IFE)conducts a comprehensive analysis of the market feasibility.