The Individualized Design Of Car Perfume Packaging Container

With the rapid development of our country's economy,the level of people's material life has greatly improved.Gradually replacing bicycle,motorcycle and other vehicles,family car is becoming indispensable in family life,which further boosts the development of the auto market.Now car sales are increased every year,which brings a new economic model that car consumption and its supporting services stimulate the development of national economy.And it has also brought a car perfume industry development opportunities.The design of raditional car perfume packaging container now cannot meet the needs of car owners,creative and interesting personalized car perfume packaging container is gradually welcomed.Today's packaging container not only need the basic function,but also need some new personalized connotation.Personalized packaging container focus on the communication between car omners and interior environment,which satisfies the owner's individual needs and can also strengthen the brand and promote sales.Therefore,personalized packaging container has a great development space in the future.Fiestly,personalized design can be presented with the innovation on decoration,structure and material.Through the bold try and experiential design,personalized design fully mobilize all sensory systems such as touch,smell and hearing,which closes the gap between consumer and products.Secondly,putting cultural elements into personalized design is another lightspot.Only those products whose packaging containers have profound cultural connotation is vital and vivid.Moreover,personalized design of car perfume packaging container should cater to the concept of sustainable development,focus on environmental protection and let people become more close to nature in the process of consumption.Based on the thinking of the problem above and the condition that current car perfume packaging container design have homogeneity,weak brand effect and fuzzy regional characteristics,this paper put forward new ideas about the packaging container design of car perfume through drawing up specific design plan and describing design methods,using the idea and form of personalized and emotional design of packaging container as an case.At the same time,according to the clue of design way of product style,this paper offered a reasonable proposal on the innovation angle of modern product packaging design and the direction of cultural development,to achieve the goal of design research through the analysis of actual cases.