"Xiang Yi" Anhua Black Tea Packaging Design Innovation

In recent years,Chinese and Japanese researchers found that,in the unique process of dark tea,microorganism participate in and produce tea polysaccharide compounds,which have a significant effect on reducing blood fat,lowering blood pressure and improving the function of immunitythe in human body.The efficacy was recognized by the public,and then its fame is more and more high,as the same time,the scope of sales area change and expand as well.With the change of modern people's life style and diet,more and more fat and protein was intake,therefore,drinking tea also becomes more and more necessary.Dark tea as one of the pronoun of healthy life,which continue to appear in people's field of vision,gained popularity and recognition.Yiyang City in Hunan Province as one of the army of dark tea production,that local tea,tea merchant,tea shop is increasing year by year,but the packing tea is updated slowly,and has not formed a positive change.Packaging design is single,and high degree of approximation.The stereotyped situation lead to consumer confusion on the market.The problem is that the packaging design of dark tea,and the distinction between most of the enterprises is not rigid in it.One the one hand,general package design does not meet needs in structure,material and product protection.In this paper,"Xiang Yi" brand tea will be as the object of study,andwe will design to packaging structure and packaging style in innovative ways.On the basis of the existing package,developing new packaging,and outstanding packaging identification,which is good for consumers to distinguish and identification.Moreover,this paper will research and creation in the material,structure,morphology,performance,function and other aspects of language.