Research On Culture Product Design About Traditional Hand Made Paper Of ShiQiao Village

The hand made paper belongs to the category of intangible cultural heritage,which can be traced back to Tang Dynasty.As is known to all,China is a source of paper invention,but the traditional craft paper technology can not adapt to the market existence space,gradually decreases.The protection and heritage with hand made paper technology has become a top priority.Compared with the past,the situation of ShiQiao Village hand made paper has been improved.However,there are many problems,such as loss of skills,unitary product model,lack of innovation and brand awareness.This paper is a case study of the hand made paper technology of ShiQiao Village,located in GuiZhou province.The author conducted fieldwork in ShiQiao Village and carried it to cultural and creative product design.Fully respected to the facts.The author through deep observation about ShiQiao Village to study hand made paper technology.By understanding ancient paper-making target audience,peak season sales,the price of a product and purchase proportion,to develop both suitable for local development,and conform to the modern aesthetic of the product.