The Research On The Conditionality Factors And Countermeasures Of Full Decoration Housing Promotion In Shenyang

With the rapid development of the real estate industry and the advancement of housing industrialization in China, full decoration housing was widely promote throughout the whole country with the advantages of energy conservation and emissions reduction, low carbon economy. Shenyang, as the economic and cultural center in Liaoning province and even the whole northeast regional, launched a promoting full decoration housing policy last year, however, the full decoration housing advanced is not optimistic in Shenyang yet.In this paper, the research object is the full decoration housing and the research target is the widely promote of full decoration housing in Shenyang. According to find out the restricting factors of full decoration housing propulsion based on the full decoration housing market in Shenyang, giving targeted countermeasures and suggestions, making full decoration housing market developed from disorderly to orderly, and for the smooth promotion of full decoration housing render contribution in Shenyang.Firstly, the author introduces the full decoration housing research and development situation domestic and abroad, then analyzed the present situation and the facing problems of the full decoration housing in Shenyang by questionnaire survey or interviews and other forms of investigation, analyzes it from four levels, including consumers, developers, decorate companies and government.Secondly, on the basis of the basic promote situation of full decoration housing in Shenyang, build a full decoration housing push factors frame system combining literature research, contain social factor, cost factor, quality factor, management factor and other factors. Set up a questionnaire of full decoration housing push factors in Shenyang with Likert scale five-point scale, analyzed the data by Principal Component Analysis (PCA). Find out the main factors of full decoration housing in the process of advance in Shenyang. The results showed that the quality risks of the consumer take, the developers' quality control risk, the consumers purchase cost, the acceptance standards of full decoration housing, the choose limit of full decoration housing decorate style are the main restricting factors of full decoration housing advanced in Shenyang.Finally, aiming at the influence of the main factors of full decoration housing promotion in Shenyang, combined with the actual situation of Shenyang, put forward targeted innovative and practical countermeasures and suggestions, provide a reference for the government's policy.