Research On Protection And Renewal Model Of Historical Block Based On The Theory Of Tourism Cultural Communication

This thesis belongs to the "Twelfth five-year" national science and technology support plan subject( 2015BAL03B03) : The renovation and demonstration of traditional rural dwellings’ construction technology.Since the 1970 s, the central point of historical block protection has been changed from the protection of cultural relics to the protection of cultural heritage. For how to dig and inherit culture in historical block, scholars at home and abroad has risen much options from the view of public participation, heritage inheritance, tourism development, complex scientific and so on. Although the protection of historic blocks in the form of tourism has some disadvantages, some even has caused devastating damage to the local culture and environment, but it is undeniable that tourism is still an important way of rejuvenation and organic renewal of historical block.The theory of tourism cultural communication is a subject combines tourism culture and communication, and also a subject aimed at studying the law of tourism culture phenomenon and tourism culture spreading. The purpose of this paper is to analysis historical block protection and renewal strategy from the perspective of tourism culture communication combined with the actual case, and to explore the historical block protection planning and construction method from a more comprehensive perspective, so that the culture of the historical block get real carry forward and inheriting.First of all, through the study of tourism culture communication theory, the author combed out the strategies can be used to guide the historical block protection and renewal which includes analysis about the inside and outside factors influencing the historical block image and image positioning, image planning, image transmission,and the cultural identity and cultural change, then use the strategies to analyze two existing case. Finally, the author analyze and summarize the protection and renewal design of the cross street in xingyang old town based on all the analysis above,hoping it would offer some reference for the historical block protection work in the future.