The Multi-angle Research On The Cultural Connotation In Environmental Packaging Design

Packaging, as an indispensable part of human social life, is coordinated and matched with the culture of the development of each society. Packaging is not only using for the protection of goods but also for easier transportation and carrying and it also adds the value to the commodity at the same time, so packaging is a kind of cultural pattern to some extent. Such situation also enhances people's concern of health and safety, large number of abandoned packaging will cause a great damage to the environment.The design idea of modern society is the crossover study of interdisciplinary. Therefore, more attentions should be paid to the cultural guidance of Chinese traditional philosophical thoughts in the environmental packaging design. Following the trend of green, safe and environmental concerns, the packaging with low carbon, unique and artfully design will bring the mutual benefits to the suppliers as well as the producers. Thus, we will own an effective packaging design and reduce the cost at the same time.The thesis takes "the cultural connotation of the environmental packaging design" as its research topic. On the basis of the environmental packaging design, the thesis first generalized discusses the relationship between the environmental packaging design and nature and illustrates the attitude of "treating nature as the center of the world and behaving humbly" and the relationships among "Tao-universe-earth-human begins" separately. In chapter two, the thesis focuses on the packaging design attitude of "treating personal cultivation and state management like harvest", the design principle of "there are no useless goods if we make the best use of everything" and the equal existential relation between the environmental packaging and the form of life as well. All of this further concludes the relationship between the nature and environmental design idea which proposed in chapter one. The thesis also raises the specific principles for the environmental packaging design and studies on the discarded possibilities of the packaging in a bidirectional technical way. Last, the thesis making a specific analysis of environmental packaging from five aspects:material, structure, color, culture and its realization.Green packaging design is the use of the concept of environmental protection, the formation of a streamlined, long-term, safe product protection and bearing, to protect the environment, to facilitate the consumer has an important guiding significance. The thesis makes a cultural combination of the Laozi and Zhuangzi's philosophical concepts with the environmental packaging design. On the one hand, it will facilitate the heritage and development of Chinese traditional culture. On the other hand, it merges traditional culture into the modern design as well. Such packaging design will not only meet the needs of environmental packaging but also suit for the modern aesthetics at the same time. Such environmental packaging model suits for the Chinese development and it is positively expressing the recognition and influence of the modern cultural concept at the same time.