Research On Gift Packaging Design Management Under The Influence Of Environmental Protection Concept

Gift packaging design,which is one of the most importance parts of packaging design.On the basis of packaging design,it has distinctive visual expression and cultural connotation.It is because of the rapid development of science and technology and the continuous improvement of people’s cultural and educational level.Gift packaging design has become the integration of design science and ritual culture in the contemporary era,and both complement each other and complement each other.Since the 19 th national congress,socialism with Chinese characteristics has entered a new period and a new stage.The main social contradictions in China have been transformed into the contradiction between the growing needs of the imbalance and inadequate development and people’s better life.Nowadays,people’s living material level is constantly improving.People not only pay attention to the pursuit of internal beauty,but also pursue environmental protection,because environmental protection represents green and health.It is also because of this reason that the quality,aesthetic,design and environmental protection of design products are also emerging with the development of the times."Thousands of miles to send goose hair,courtesy is less than love".In China’s5000 year traditional culture and customs,the real gift is not how valuable,because more importantly,the gift as a support of friendship,conveys the rare strong,or sincere feelings of family,or friendship.On the Spring Festival,people have both cultural heritage and health and environmental protection in gift selection.Culture is the key of a country’s development and the essence of a nation.While gift culture is the cultural basic cultural heritage of gift packaging design,it will inevitably promote the emergence of material carrier carrying culture.Then gift packaging is a good carrier of ritual culture materialization;while health and environmental protection is the Chinese people who have been reformed and opened up to now.With the prosperity of the country’s economy,today’s good life is better The spiritual pursuit in.In the previous years,there are some disadvantages in gift packaging design,such as "the content of packaging is inconsistent with the theme of product sales,the design of packaging and the essence of packaging are different.Although the measures are taken,the problems have not been solved significantly and effectively.The waste of resources leads to environmental pollution;in recent years,there are some problems in the design of gift packaging Although the disadvantages of the improvement,but the effect is also unsatisfactory.For example,"over packaging"phenomenon still exists in daily life,which causes the waste of resources,and increases the pressure of environment invisibly in the waste of time,money,human and material resources.The author thinks that the gift packaging design should be developed in a more humanized and reasonable direction.In the design,the design management knowledge system should be fully combined with the design,so as to maximize the value of design and achieve the maximum economic benefits.This highlights the important guiding role of design management in gift packaging design,correctly understand design,make use of resources in a scientific and effective way and maximize the design value.The paper takes the concept of environmental protection as the premise of gift packaging design.Combining with the design management content,the paper studies the necessity of implementing design management in the process of gift packaging design.The concept of environmental protection is integrated into gift packaging design.This is also the most attractive factor in the future market with the rapid development of the Internet.The paper is divided into five partsThe first part mainly expounds the background and significance of the topic,the research ideas,research methods and innovation of the topic under the influence of environmental protection concept.The present research status of gift packaging at home and abroad is the beginning of the whole paper.The second part is mainly about the overview of the relevant core concepts.First,it is the overview of the concept of environmental protection,the significance of environmental protection and the impact of environmental protection on the design process of gift packaging.Thirdly,the concept of gift packaging design,the nature of gift packaging and the function of gift packaging are discussed.The third part,packaging design is one of the main contents of visual communication design course,and gift packaging design is a branch of packaging design,which also has the basic elements of design composition.Then,it summarizes the selection of materials and packaging structure of gift packaging design.The fourth part,the paper analyzes and studies four design principles,namely,the principle of moderation,practicality,culture and use again,which are introduced into the design of gift packaging.The fifth part mainly discusses the concept of design management,the basic content of design management,the significance and function of design management,and the relationship between design management and gift packaging design.