Brand Candy Packaging Customization Design Under The Background Of B2C

With the popularity of the Internet,B2 C electricity suppliers to get fast development,B2 C online shopping has gradually become one of the mainstream of today’s consumption patterns,and promote the rapid development of the world’s e-commerce industry.B2 C Chinese abbreviation for business to customer,is a business to consumers of the electricity supplier model.B2 C electronic commerce with the network as the sales channels,market network as the retail market,with Internet platform to meet customer demand,to realize the marketing,the sales model represented by lynx,Eslite and Jingdong Mall.B2C personalized custom business model for young customers,so this sales model focuses on meeting the individual needs of customers,focusing on the consumer experience of the self-help style of the consumer experience and goods to the hands of the customer experience.Combined with the current situation of network marketing,packaging design has not kept up with the pace of personalized custom network sales mode,lack of systematic design of packaging design of external and internal design software and customized products,little attention has been given to the emotional needs of customer demand for personalized,packaging design lack of human touch.This topic for the current B2C electronic business platform forcustomized product packaging design problems,the candy series packaging design,for example,its brand shaping and packaging redesign.First design of B2C electronic business platform faced young consumer groups consumer psychology and consumer behavior emotion.Secondly,on the basis of personalization features of the product,finally to meet consumers personalized,emotional needs,material and aesthetic needs and reducing environmental pollution,packaging design embodies the attributes of goods,pay attention to consumers from the web interface under orders,communicate with customer service to the final receipt of products in the whole process of emotional experience,the design to reflect consumer personality of custom candy and packaging.This model adapt to business development trend,also manifests the humanities concern,B2C brand customization of products,from individual products to personalized packaging form a unified visual image of the brand custom designed to explore a new path.