The Study On Artistic Synaesthesia In Beverage Packaging Design

This paper using theoretical research "artistic synesthesia" as a starting point for beverage packaging design,elaborated by interworking between the senses that the beverage packaging design achieves the transfer and expression from the senses to the vision.By collecting domestic and international beverage packaging design in actual cases,with combination of physiology and psychology in the field of synaesthesia,analyzed the beverage packaging design on three levels of artistic synesthesia.In this paper,used "art Synaesthesia" theory as the main line to explain the importance of the visual elements which plays a vital role in packaging design.In the meanwhile,proposed beverage packaging design from physiological and psychological aspects of the human experience,through color,image,texture and shape to render various human sensory experience,so that consumers appreciate more on actual designs.And it also create emotional communication between the audience and design,and ultimately achieve the unity of form and content.Through the statement of design theory and practical cases,The analysis and explanation of design theory and practice cases provide a new perspective and technique to designers when making beverage packaging design,and it also improve the theoretical research of the beverage packaging design in that field.