The Research Of Package Design Based On The Interactive Experience Of The Online Shoppers

Starting the scroll of history,people have stepped into network economic era.Oriented by the information technology,the online shoppers are not satisfied with the commodity packaging which is in single-function and inflexible level.The online shoppers begin to pursue a high-level interactive experience which has a communication in external form and spiritual with the goods they bought online.As the scale of the online shoppers and the demand of package in online products are sharply increasing,the traditional packaging design could not meet the need of the online shoppers who requires diversified shopping mode in new era.Therefore,it is urgent to find a new theory which could keep pace with the times to direct the design.Based on the contradiction between diversified and high level requirement of online shoppers and traditional package design theory,the author of the test uses literature research method,comparative analysis method and subject-bounded synthetical-administering method including consumer psychology,sociology,artistic design,economics and aesthetics to do the research.The research taking the package design of the online shoppers’ interactive experience as the subject,setting the base on the comprehensive research and analysis of online shoppers group,analyzing the state-of-the-art of network commodity packaging,presents the design concept of interactive experience of online shoppers.Around the interactive experience of online shoppers the paper makes a depth exploration in package design,raises four customer-based designing principles and four cultural concept based design methods.using distinctive design principle and method to direct the package design,combining the excellent examples both at home and abroad to prove that the package design of online shoppers’ interactive experience is feasible.Meanwhile,with the help of intelligent mobile devices to show its unique value.Finally,accomplish the experimental study of package design based on the interactive experience of online shoppers,taking “Nongfu Spring” brand packing design which through three points---“analysis”,“decoding” and “innovation”---as an example.Through the above research,not only expanded and updated the scope of the packaging design study,timely adjustment of the new model to meet the diverse needs of online shopping users to higher level,narrow the distance between the users of online shopping and online shopping goods,in addition,the academic value of deeper mining online shopping user experience of packaging design,promote the development of online shopping goods packaging design better.