| Online shopping product package under e-commerce mode has been researched in the thesis by way of theoretic discussion, investigation, method summery and prospect for tendency. Based on the form of online shopping under e-commerce mode, the research uses package design method as the cardinal line and starts from each element of e-commerce mode to perceive the overall design conditions, methods and prospect of online shopping products package. By summarizing the existing problems, it aims to offers some possible solutions; by analyzing the design approach of online shopping products package, it aims to provide any basis to meet the requirement of future design, and by predicting its development tendency, it proposes some forward-looking ideas for the development of the package design.First, the thesis makes a definition about e-commerce mode and online shopping product package for a detailed explanation and summery of all the elements in this mode, the logistic service, online shopping, and package composition and characteristics. Then what follows is an investigation analysis of online shopping products package, which includes investigations over package and users. The interview results can be used as the reference for the following questionnaire to identify the direction, scope and questions. Eventually the results of the investigation can serve in summarizing the characteristics and problems of online shopping product package design. In light of the problems above, basic requirements for online shopping products package has been proposed and the method of package design has been explained relying on design management approach, and general and sustainable design concepts. Lastly, the thesis is concluded with the illustrations of the tendency of lightweight design, gift design, and brand extension design in online shopping product package. |
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