Commerce Forms Conbination And Experiential Study Of Small Shopping Mall

The rapid development of E-business on the Internet,causes a great influence to the offline business and reflects some problem of shopping mall.On the one hand,large-scale shopping mall tends to be nimiety which induces investors more likey to foucs on small shopping mall.On the other hand, urbanization also gives the small shopping mall a chance to boom.So how to decid the the structure of commerce forms and raise the shopping experience shall be study in this paper.In charpterl,study background,object,significance,methods and theory frame are explained.In charpter2,the small shopping mall shall be Defined.Base on the cases study and field research in Nanjing,the small shopping mall is divided into three kinds and the commerce forms and spatial distribution will be study separately.In charpter3,commerce forms are divided for four different perspectives.The relevency and repellence of the commerce forms are analysed.In reference to the interaction design in industry design,the orgnization of commerce forms are divied into property logic and behaviour logic.At last,the spatial distribution are study from four different perspectives.In charpter4,the experience of commerce forms have been studied.From the experiential economy,the common factors of the experience economy have been analised,intergrate these facters with common commerce forms,so that the shopping experience shall be enforced.At last,usual high experience commerces in recent years are concluded.In the last charpter,the study achievement has been applied in the actual project which named greenland centural piazza tiny mall in Nanning.The problems and solutions are presented in it.