Study Of The Nature And Function Of Expressway Service Area

The emergence of big data and Internet plus has brought new opportunities to the development of expressway service area, but also allows us to be rationally re-examine the nature and function of the service area. In fact, if we explore it seriously, then we will find that our understanding of these basic questions about the service area such as the nature and functions, etc. are still not very clear after the development of the expressway for over twenty years. There is no in-depth study of these questions in theory. It is inevitably result in many unexplained questions in practice due to the obscure understanding.There is no doubt that service area is public benefit. However, we should further ask that why the service area is public benefit? Where is the border of the public benefit service? Which service is part of public benefit services project? Which service is part of the commercial management project? Is it required that the public benefit service to be free? Where is the source of the public benefit service costs?The function of service area is determined by its nature. The following problems must also be defined clearly, including what functions should the service area possess, what is the basis of confirming these functions? Which service belong to public benefit function? Which service belong to commercial function? The basic argument of this paper is that to the function of the service area is determined by its nature. There’re double nature of service area, that is public benefit and commercial nature. Therefore, it determines that its function is divided into public benefit service function and commercial function. Public benefit service function can meet the needs of people’s outgoing. This is the corporate’s social responsibility. It’s public benefit nature is based on the public nature of expressway. It’s commercial nature is based on government’s investment in expressway. The commercial function can meet the needs of people’s comfortable outgoing. It is the embodiment of corporate’s management, which is based on corporate’s investment in the service area.Public benefit service function and commercial function are not opposites, but rather to promote mutually. When commercial function is done well and the enterprises have good economic efficiency, there will be more investment to public benefit facilities, and feedback better the public benefit function at the same time. Similarly, when the public benefit service functioning well, it will attract more people and automobile to go into the service area, which will give the operator more business opportunities.Big data and Internet plus bring about the change of thinking modes of service area. In the development of the service area, we must seize this historic opportunity to take advantage of big data collection in service area and the gather of people and automobile to vigorously expand the value-added services in service area, and create new business mode. At the same time, we should strengthen cooperation actively with Internet companies to explore offline services of Internet companies, in order to achieve a qualitative leap in the management of service area and make greater contributions to social development.