Study On The Application Of Yangzhou Intangible Cultural Heritage In Cultural And Creative Products Design

The local culture and regional culture has been advocated by the rapid development of global cultural creativity, so that the intangible cultural heritage which contains the unique cultural and cultural value has become an important source of cultural and creative design. Yangzhou is a cultural city with the history of more than two thousand years, which has the rich culture and colorful art. The wide range of different features of the intangible cultural heritage is also impressive, which can become a creative source of cultural and creative products. To apply the cultural elements of Yangzhou intangible cultural heritage to cultural and creative product design, can enhance the unique cultural connotation of products, but also provide new ideas for the inheritance of Yangzhou intangible cultural heritage in modern society.This paper is focusing on the application of intangible cultural heritage in the cultural and creative product design on premise of the inheritance of Yangzhou intangible cultural heritage. First of all, the paper analysis the background, definition, properties, design status of the cultural and creative products; secondly, the paper summarizes the design principle and application methods of intangible cultural heritage in the cultural and creative products, put forward a method of extracting and transforming cultural elements in product design in this paper; then, the paper sums the characteristics and value of Yangzhou intangible, and analysis the current situation of Yangzhou cultural heritage, to explore the cultural and creative products as a feasible path of Yangzhou intangible cultural heritage inheritance; finally to take the culture of Yangzhou Eight Eccentrics as an example to design practice, to promote and develop the Yangzhou intangible cultural heritage.