Research On The Development Model Of Cultural And Creative Products Of Intangible Cultural Heritage From The Perspective Of Cultural Capital

China is a country with a long history and an ancient civilization,and its traditional culture is extensive and profound.The intangible cultural heritage inherited in a living form has occupied an important position in it.However,the current situation of the survival and development of intangible cultural heritage is still severe,and its protection and development still have a long way to go.Meanwhile,with the development of cultural and creative industries,the development of cultural and creative products of intangible cultural heritage has become an important way to promote the development of intangible cultural heritage.By analyzing the attribute of cultural capital of intangible cultural heritage,this paper analyzes the transformation process from the cultural capital of intangible cultural heritage to cultural and creative products from the perspective of capital transformation,and then analyzes the development mode suitable for intangible cultural and creative products.There are five chapters in this paper.The first chapter is the introduction and the fifth chapter is the conclusion.The second chapter mainly analyzes the theory of cultural capital of Pierre Bourdieu and David Crosby.By analyzing the similarities and differences between the two theories,the author puts forward the fusion points of the two theories.On this basis,the attributes of cultural capital and compositions of the intangible cultural heritage are analyzed.The third chapter first analyzes the relationship between intangible cultural heritage cultural capital and cultural and creative product development,and points out that the stock of cultural capital of intangible cultural heritage is the basis for the development of intangible cultural and creative products,and the capital increment of intangible cultural and creative product development.And the paper analyzed the product characteristics and the development process,and based on this,advances the three product development modes,respectively are "intangible cultural capital to intangible cultural services" intangible skill development experience of inheritance pattern,the "intangible cultural capital to the tangible product transformation" of national cultural symbol derivative model,development innovation "tangible cultural capital to the tangible product transformation" of product creative design and development with other industry convergence mode.The fourth chapter takes Nanjing brocade as an example and analyzes the stock of cultural capital and the development status of cultural and creative products of Nanjing brocade on the basis of analyzing the development history and current situation of Nanjing brocade.Combined with the characteristics and shortcomings of Nanjing brocade cultural capital development,this paper puts forward the countermeasures to achieve the diversified development of Nanjing brocade cultural and creative products through the transformation of Nanjing brocade cultural capital,which is to transform Nanjing brocade technology into intangible cultural services.Create Nanjing brocade film and television products through inheritors of brocade;relying on the cultural symbol of Nanjing brocade,the development space of Nanjing brocade will be expanded.Two innovations are proposed in this study.First,by integrating the theory of cultural capital of Bourdieu and David Crosby,the cultural capital conversion process is simplified in the development process of non-legacy cultural and creative products,which indicates that the intangible cultural heritage is always in the "main body"position in the development process of non-legacy cultural and creative products.Second,three modes of development of non-legacy cultural and creative products are proposed from the perspective of capital transformation.From the perspective of the transformation of cultural capital,we can always seize the role of"market" as a bond,so as to better play the economic value of intangible cultural capital and promote protection through development.