Research On The Application Of Emotional Experience Design In Brand Store

With the rapid economic development,living standards continue to improve,people's consumer behavior and psychological demands have also undergone tremendous changes.People in the activities of the purpose of consumption in the weakened,turned emotional,random consumer behavior in the highlights,the aesthetic awareness of the consumer environment is enhanced in the consumption process is willing to experience the design of space services,access to emotional satisfaction.As one of the important places for people to consume the brand store,carrying the transaction,display,entertainment and other forms of experience,store space design includes a tangible decorative display design,but also contains the intangible brand culture connotation,these design elements from People's experience of cognitive transformation into emotional symbols,emotional communication with people,resulting in emotional resonance.This paper takes the brand storefront as the research object,excavates the value meaning of the emotional experience design in the space,studies the correlation between the space design and the emotional experience from the human's emotional point of view,summarizes the expression form of the emotional experience design,tries to provide the space design for the brand store Reference for use.Through the study of the concept of the brand,the characteristics found that the brand contains the consumer's emotional expression,the brand store is the brand's terminal image,is to build the brand and the consumer between the emotional bridge,store space design experience has become the impact of consumers The main factor in buying.On the basis of predecessors' theoretical research,it is realized that the emotional experience is the highest form of experience.From the perspective of human psychological cognition,it can be divided into three levels:instinct layer,behavior layer and reflection layer.The design elements as an emotional symbol,a positive emotional response,the space designer is also based on emotional symbols to guide the design to infect the audience.This paper combines the brand status and consumer emotional needs of the objective conditions,summed up the emotional experience of the design to bring the commercial value,to improve the shaping of the space environment to enhance the brand's personalized features;enhance the user's brand loyalty,the conversion of more consumer value;To build space and human emotional contact,in the competitive environment to reflect the advantages.On the basis of the research on the emotional design of the traditional design elements,it focuses on analyzing the emotional experience that satisfies the needs of the human spiritual level,designs and creates an immersive experience,emphasizes the shaping of the spatial context,conveys the brand's individuality,fashion and culture,Subversion of the traditional store shape,to promote the development of brand stores.