Research On The Transformation Of Chinese Wormwood Health And Medicinal Culture To Culture Creative Products

The purpose of this paper is to with wormwood in the culture of traditional Chinese medicine keeping in good health as the theme,combined with contemporary consumption upgrades and the health care keeping in good health of the actual market demand,to thinking,cultural creativity industry discuss tsao culture transformation of culturally creative design methods and creative path.Through the analysis of the tsao culture present situation research,demonstrates the necessity in the products,to promote the traditional excellent culture of Chinese medicine.First chapter revolves around the source and background of selected topic,this paper puts forward the cultural development of the situation of traditional Chinese medicine,as well as the importance of keep up with the developmet of The Times,concise tsao of traditional Chinese medicine keeping in good health culture like wen gen products into the basic train of thought.The second chapter presents the basic understanding of tsao of traditional Chinese medicine keeping in good health culture,the wormwood the history and culture of preserve one's health and medicinal effect were summarized,at the same time,this paper introduces the present situation the use of wormwood keeping in good health and that highlights the wormwood of traditional Chinese medicine keeping in good health culture is of important sig nificance and position.Chapter iii to wen gen products to understand,explore and summarize the creation concept and wen chong wen gen products have special value and.function of Chinese medicine combined with wormwood health cultural creative product design analysis of the status quo to seek a method of product design and pattern.Fourth ZhangZhi XiangWen tsao of traditional Chinese medicine keeping in good health culture and conversion made a practical exploration around the wormwood medicine efficacy and the fusion of traditional elements design,will ink flower and-bird painting elements of Chinese traditional culture,Chinese zodiac animal sign elements,and elements of famille rose porcelain and tsao rehabilitation efficacy of organic combine together to design of traditional Chinese medicine product,first of all,on the tsao culture creative product positioning analysis,fully considering the influence of traditional Chinese medicine tsao culture creative products demand of all kinds of factors,then,see the most suitable for consumer consumption psychology and consumption habit of the product,and then,segmenting the wormwood health wen gen products audience,and the analysis of consumers' purchasing psychology and purchasing behavior,combined with the actual needs of the audience,explores the wormwood of traditional Chinese medicine keeping in good health,and product development design and promotion,and finally,about the efficacy of sagebrush could design out of the three sets of wormwood health class product,the main design content includes:ink painting of flowers and four seasons asshion,ai grass as the main spices,according to the needs of the four seasons climate change on again,tie-in and other auxiliary materials,design elements for the inspiration to Chinese traditional painting;Chinese zodiac wormwood hangs,the twelve hang lines have different zodiac animal sign respectively,pay attention to the artistic and aesthetic features of Chinese zodiac modelling,respectively are rat,ox,tiger,rabbit,dragon,snake,horse,sheep,monkey,chicken,dog,pig,each animal sign image derived from the traditional elements,design,and fill the moxa,the characteristics of both practical and beautiful,easy to carry and collection;Pastel deer auspicious wrist pillow,filled with moxa,combined the traditional porcelain culture elements,enhance the aesthetic and the value of the wrist pillow inside information.