Based On Kansei Engineering The Calligraphy Element In The Design Of Face In Front Of The Car Application Research

The front face of the car's design is of utmost importance for the car,a car exterior design of the CBD.In the automobile companies have set up,strengthen their brand today,emphasize and strengthen the family car front air barrier design to enhance the brand to the user left a deep impression,the overall sense to highlight its products,but also help users to brand The recognition and trust.China's auto industry has completed the initial stage of the start,as China's economic take-off and people's living standards improve,the automotive industry is in a golden period of development,we need to strengthen their own brand building,to be models of its unified "image",by strengthening and improving the car before the face of family-oriented design,and thus enhance the awareness of its consumer business models,to expand car sales and increase profits of the ultimate goal.Articles from human sensibility starting to study through the design elements of Chinese calligraphy elements perceptual image representative after extraction and decomposition,integration Kansei automotive front face elements of calligraphy elements in the car before the face of the carrier is in the car The front face design of sensual design data provided support.First,the use of mathematical statistics starting from analyzing user of the car before the face emotional intention,get emotional intent favored by users,followed by a large number of collection calligraphy samples were studied by the relevant research methods Kansei Engineering,while the car before the face of line elements summarize,two-way study will be designed to both together,and thus build a mature and stable emotional intention model,Finally,an example design of the target car front face.Try to re-examine the new cultural revolution which formed characters.Images from related activities and characters presented,and demonstrated echoes culture.The Chinese calligraphy is one of the representative character of culture,through the study of Chinese calligraphy culture as a breakthrough point,study of Chinese culture in Automotive Design.Design a car with Chinese chracteristics.