Old Clothes Application In Ceramic Product Package Based On Package Design Of Jinyun Ceramic House

Commercial carnivals,technology progress,sick consumption ideas and production patterns erode the human beings’ original reverence for nature.Ethics and morality of the design are going away under the influence of commercial development.Design is a solution to the problem and creates a properer lifestyle.Under such a situation,green design emerges at the right moment.It is a kind of design fashion full of idealism color and strong social responsibility sense.Although there is still a long way to achieve green design,green design is like a single spark which can start a prairie fire.It is not only the responsibility of designers but also obligation of general public.People have large quantities of old clothes annually.These old clothes still have use value,regeneration value and redesign value.The regeneration design of resources can extend the service life of waste products,achieve the recycling of resources,reduce the waste of resources,relieve the environmental pollution.More importantly,the consumers’ original ideas about old clothes shall be changed.The consumers shall be guided to develop the green healthy lifestyle and consumption habit.The paper starts from the resource regeneration of green design fashion.The package design of “Jinyun Ceramic House”,the Jingdezhen ceramic brand,is chosen as the design object.Such waste materials of old clothes are combined to design the package of Jinyun Ceramic House ceramic products.The author studies the previous literature and finds that there is few interdisciplinary research on redesign and package design of old clothes.The redesign of old clothes is almost blank in package design application.The subject is full of innovation and challenge.In terms of field investigation,the author goes to Jingdezhen,a famous ceramic town of China.After visiting relevant people of ceramic industry,the author finds that ceramic products’ package has serious problems in Jingdezhen.(1)Most ceramic brands lack the complete visual identification system.(2)Most ceramic brands have no their own identifiable package design.(3)The package is simple and crude.The study shows there appear new ceramic craftsmen and consumers tend to be younger.It provides the realistic basis for the later practice research.In the practice research,old clothes shall be resigned by changing fabrics and other means.It sticks to the design ideas of sustainable development,explores regeneration value of old clothes.Based on the study of package functions,the sustainable packages shall be designed.It shows the possibility that old clothes can be used as the package materials of products.The three phases of study provide new ideas for package design and aim at extending service cycle of old clothes,offering a new direction for exploring the redesign of old clothes.At the same time,it looks for new ways for current ceramic products’ package.It is valuable for the recycling and redesign of old clothes to study the old clothes’ redesign method and form as well as ceramic products’ package design.It provides new ideas for the diversity of current ceramic product package.The paper spreads the green and healthy life ideas among people,provides the basis and finds more possibilities for future waste products’ redesign.Finally,resources can be used repeatedly.