A Research On The Application Of Exhibition Space And Scale Design Of Casual Wear Exclusive Stores

Our society has gradually entered the era of rich material life,which also means the arrival of leisure time.In the consumer culture,people's social awareness and social experience of participation become more prominent.And the consumer has a realistic demand for casual wear,so shopping places of casual wears—exclusive stores is enjoying more and more patronage.The increase in the number of exclusive stores is one of the direct performances of the development of the apparel industry.As a physical store which emphasizes casual,free,experience of people an ideal shopping environment for consumer.Enterprises increasingly value the advantages of brand marketing model,brand casual wear sales terminal is using the form of physical stores.A well-designed,display space of the franchised store can be a good publicity business philosophy;it is also good for corporate image,and increasing the high value-added products.With the help of good space design and reasonable scale,it can increase the beauty and function of the franchised store.This thesis mainly researches on the leisure clothing store display space and scale design,the author develops a comprehensive understanding of the display space design and scale,regards store interior space as the carrier,focuses on showing the spatial scale,to establish a relatively perfect interior space design system.Combined with casual wear,specialty stores,to explain the concept and relationship between the scale and display space,with the fieldwork case to analyze the store space design and scale design practice?In the part of the actual design of the project,the analysis of leisure clothing store display design environment,and then in-depth on the details of the indoor display space and scale applications to improve.The first is to analyze the environmental factors of the warehouse apparel store,including the regional environment;market positioning,regional economic advantages and store indoor physical engineering environment,the design and application should be presented the followings: The overall idea of space design,the layout,the exhibition facilities and scale design of exclusive stores,exclusive stores display aided design.