Emotion Design Research Of Electric Vehicle Interior

With the improvement of material living standards,people begin to pursue psychological and emotional experience.After the electric vehicle had meet the function,people would switch their attention to the emotional part of electric vehicles' interior and exterior.In many cases,the emotional part of the electric cars interior are more important than the function of it.Moreover,the emotional interior design not only makes the driver feel pleasure and sense of accomplishment,but also help to improve the efficiency of the driver.At present,few of electric car interiors are designed and studied systematically.Therefore,electric vehicle interiors were studied systematically with emotional design method.Firstly,electric vehicle interiors were analysed from the aspect of electric vehicle's concept and characteristics,the general design principle and the concept electric vehicle.Then the general principle of electric car interior design was expounded.Secondly,emotional needs were obtained through questionnaire and interview,and the demand of the contemporary group in the instinct level and the behavior level for the electric car interior is summarized.Thirdly,in the research phase of instinctive level design,volunteers were asked to evaluate their feelings about the the typical electric vehicle bridge through the semantic difference method,and Quantification theory I method was used to study the relationship between the design elements of the electric vehicle and the emotional words.In the research phase of behavioral level design,the performance of electric vehicle interior behavior layer was analyzed through the case analysis,mainly from the aspects of interactive sharing and personalized experience.In the reflective level,the performance of the electric car interior reflective layer was summarized from the aspects of brand heritage,character meaning and emotional memoryIn the design stage,electric car interior was designed according to the pre-emotional needs and emotional design method,and the design of the electric vehicle bridge was verified through the semantic difference method.This study aims to systematically study the characteristics of electric vehicles,study and design the electric car interior combing with Kansei engineerin and Norman's emotional design method,provide new ideas for the future design of electric car interior design.