Research On Electric Motorcycle Design With Kansei Engineering

Electric motorcycle has become the most popular vehicle for people to travel in the short distance due to its convenience and the environmentally friendly design.With the development of the renewable energy techniques,the electric motorcycle was designed to obtain more flexibility compared to the traditional generation.Considering the situation where the product just appeared and also has fewer restrictions in design,all the designers are now sharing a common struggle about how to meet users' expectation.Kansei Engineering focuses on investigating how people respond to products in emotion and incorporating emotional reaction in product design.Therefore,Kansei Engineering serves as a very effective approach to address the emotional need of users from products.This study is to find out what interests the users in the electric motorcycle by survey.Specifically,the users will be asked to select the most attractive electric motorcycle among all the pictures to locate which part in motorcycle is able to catch their eyes and also give several Kansei words to describe it.Each Kansei word for each product will be scaled according to Liszt table.Then,with collected data,Quantification Theory Type I(QTT-I)will be applied to explore the association between design style and attractiveness.This paper is aimed at providing a design style methodology that is suitable for the brand new product with high degrees of freedom through Kansei Engineering.