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The Research Of Art Involved In Commercial Space Under The Guidance Of Gestalt Theory

Posted on:2019-04-02Degree:MasterType:Thesis
Country:ChinaCandidate:G YangFull Text:PDF
GTID:2322330548960322Subject:Landscape architecture study
Abstract/Summary:PDF Full Text Request
In the era of the rapid development of cities and modern economy,commercialspace in our country has also experienced a golden decade of development.Thisarticle is based on the above background and the new trend of experiencing economy,and the status quo and methods and tactics of art intervention in commercial shoppingspace Research.In the rapid development of the decade,the modern commercial space hasexperienced the expansion and gathering of functions,the business model hasundergone an escalation and transformation,and the comprehensive urbancommercial space that can meet the various needs of people in shopping,entertainment,catering,leisure and office has become However,with the emergenceand development of a large number of commercial spaces,some drawbacks haveemerged.For example,the similarities and differences in the space design and thebusiness model have become the phenomenon that modern commercial space can notbe ignored.In recent years,the rapid expansion of the internet economy,includingonline shopping,is changing the way people live.However,the market forretail-oriented commercial shopping space has seen a substantial absence and hasentered a declining trend In order to cope with this situation,experiencing economicdevelopment from this,commercial shopping space in addition to providingconsumers with goods,but also began to value the customer experience in space andother than the needs of shopping is satisfied,it is inevitable It involves mental andcultural experiences and needs.Art as a beauty,content,and diverse forms of culturalcontent is involved in the commercial shopping space which is very reasonable,andart involvement has also become a commercial shopping space from passive to active,re-energize,to achieve space and mode of operation to upgrade One direction and choice.The concept and strategy of "art intervention" as a whole in this article is elaborated and applied.The focus of this article is on the study of practical strategiesfor the involvement of art in commercial space.The introduction of Gestalt psychology is to better study the human and human behaviors in the commercialspace under the intervention of art.This article first elaborates on the concepts of "artintervention" and commercial shopping space and explains and differentiates therelevant contents.After the Gestalt psychology we will be involved in the content were introduced.After a detailed analysis of the many characteristics and influencingfactors of art's involvement in commercial shopping space,we classify the art into thecommercial space,and conduct a case-by-case verification and analysis using detailedcase studies and format psychology.The specific strategy and method.The three typesof division also represent the different degrees and stage of development in which artis involved in commercial space,which is of reference significance for the futureresearch on the upgrading of art and commerce.At the end of this article,wesummarize the difficulties and problems of modern commercial shopping space andthe corresponding intervention types and tactics with the core of art,and put forwardconcrete practical suggestions.Through the study of this article,the content and scope of art intervention areenriched and embodied.The application field of Gestalt psychology has also beenexpanded,and a feasible path for the transformation and upgrading of moderncommercial shopping space has also been proposed.It is hoped that this will havesome positive significance for the integration and development of our culture,art andcommerce.
Keywords/Search Tags:Artistic intervention, Commercial space, Experience economy, Gestalt psycology
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