News Pictures Agent System Research

Since the late 20 th century, the technical support and communication security provided by digitization and networking have given birth to the popularization of picture news. With the perfection of mobile phone camera, a new chapter of “citizen reporters” has been opened. News photography is no longer a patent of photographers and the spread of news pictures is also not subject to various restrictions of traditional paper medium anymore. The coming of the image era leads to the increasingly prominent position of news pictures in newspapers and multi-media. As an intermediary of photos the web photo gallery is on the rise. On the purpose of earning profit, it collects photos from various photographers through the form of proxy so as to store up and sell them on behalf of those photographers, or purchase some copyrighted photos to sell. The agent system of news pictures sets up a bridge between photographers and news pictures users, which greatly improves photographers' initiative and enriches the source of pictures. It penetrates into all the aspects of news pictures' communication process, making a profound influence on the transmission practice of news pictures.This paper starts from the rise of news pictures agent system culture, technology and media background, which elucidates the concepts of news pictures, agent system and news pictures agent system. Then, this paper discusses the connotation of the news pictures agent system from the dimensions of communication analysis and market analysis. Based on the individual case of Chi na's global picture confluence, this paper adopts the method of content analysis to give in-depth analysis of its communication process, including its picture producers, communication channels, communication content, audiences and communication effects. An d the market analysis involves the supply and demand, price, conflicts and sharing in news pictures agent system. Later, this paper points out news pictures agent system's influence on communication practice on the basis of communication analysis and marke t analysis: integrating news pictures, extending sources of news pictures; reducing production cost of news pictures; expanding news pictures' coverage space; accelerating the transformation of photographers. At last, combined with the specific practices o f current news pictures agent system, this paper indicates the picture authenticity in news pictures agent system and legal issues involved, clarifies the processing principles of news pictures and relevant criterions and laws that news pictures communication should be followed.Communication technology changes with each passing day and news pictures production has become increasingly diversified. The emergence of news pictures agent system has strengthened the communication between photographers and news pictures users, which has created conditions for the realization of social value and economic value. This is original and requisite meaning of improving the transmission influence of news pictures.