The Research On The Animation UFO TALK Of Science Popularization Category Based On Internet Communication

According to the research report China Internet Network Information Center(CNNIC) released on the status of Chinese science network pointed out that there are more than 30% of Internet users regularly browsing the website of science, search technological blog to acquire scientific knowledge, and 86.6% of users are interested and active to obtain the relevant scientific knowledge via the Internet because of their personal interest. The State Council has promulgated the "National Scientific Quality Action Plan", calling for universal science popularization. Network has become an important channel to scientific knowledge for citizens, and market of users is gradually growing. The attitude for science has turned from passive into active. Development of network science popularization has founded a good user base, and help promoted the overall development of the science cause. Short animated short features refined in line with the shallow reading habits and fragmented reading time. Under the environment of new media, the network animated cartoon not only changed the mode of production and dissemination, making a dramatic change in category and art style, but also brought a brand new industry model, which will promote to change the animation industry in the creation of works, production, dissemination distribution, business development, appreciation and consumption. Internet animated short has made scientific knowledge more "humane", entertaining while learning, so that the audience subtly accepted scientific knowledge.There are three reasons for me to choose "UFO TALK" to study: First, the increasing emphasis on the significance of science over the country, and the network has become most important access to scientific knowledge; Second, popularization of scientific knowledge and disseminated by internet animated short is relatively new and it adapt to new forms of modern reading habits, which is valuable to research; Third, although the animated form of science communication is not unprecedented, the traditional animation and dissemination of science communication is on the very limited extent, for its crowd mostly children, which did not achieve the effect of universal science. "UFO TALK" has made the phenomena better.This article talks about the science popularization animation in the beginning, choosing the "UFO TALK" as one example. Then raises the significance of the topic based on the former research description in order to bring up the aims which this article wants to achieve.Secondly sort out the development of scientific popularized animation in China, and introduce the "UFO TALK" briefly. Then proposed sampling plan which based on the quantity of playing, the quantity of comment, the number of praise and criticism and the duration, then analyzes its advantage and disadvantage of communication, hoping to find the possibility of science communication in animation form.