The Research Of Micro-Movie Marketing On Base Of Internet Thinking

At present, the Internet has been from the initial information exchange and dissemination of information to the development of the WEB 3.0 intelligent Internet era. The great change brought by the Internet is the starting point of the Internet thinking for all business models.Thinking of the Internet to bring innovation and subversion has been infiltrated into the micro film marketing, this kind of change is not only a simple application of Internet technology progress, but to completely make use of Internet thinking to micro movie marketing mode and marketing strategy of construction. According to the characteristics of micro film marketing, this paper attempts to use the Internet thinking in micro movie marketing to build a micro movie marketing mode and marketing strategy based on Internet thinking.In this paper, the core content of the Internet thinking is analyzed, summed up the three main characteristics of Internet thinking. And the Internet thinking as the starting point of all business thinking in the Internet era, that its significance should be as far-reaching as the industrialization of thinking in the past. Then the characteristics of micro film marketing are summarized.On the basis of theory, this paper analyzes the transmission form of micro film from the perspective of communication theory, and considers that the mode of sunlight transmission is the main form of the micro movie in the Internet.In the third chapter, from the thinking of the Internet in the two fields of Internet marketing of Internet business models and practical application of, combined with micro movie marketing its own characteristics, using the method of case analysis, summarized thinking of using the Internet to construct micro film marketing mode.In the fourth chapter, on the basis of the previous chapter, combined with the Internet thinking and the classic case analysis, this paper puts forward the construction of micro film marketing strategy in the Internet era.I have the honor to participate in the domestic micro film health tea Bishengyuan leading brand investment shooting of "a cup of tea.". The micro film in Bishengyuan website and Bishengyuan's business tea 7 online do marketing communication, and integrated into the year Bishengyuan brand and tea products, the whole marketing among. In the fourth chapter the author combines the constructed micro film marketing strategy.For the future development of micro film marketing, the author believes that in the existing model on the basis of success, to continue to innovate, the spirit of the Internet to play a full play. In the fifth chapter, the micro film marketing should continue to keep up with the trend of the mobile Internet, and focus on the development direction of continuous and integrated marketing.