A Traditional Festival Of The Integration And Application Of Visual Symbols In Poster Design

Traditional Chinese festivals is the basic carrier of folk culture, as a as a non-material cultural heritage, has a rich cultural connotation and historical significance. Traditional festival culture fully embodies the level of our national culture, religion and morality. As more and more foreign culture attracts our attention, when we eat western fast food, looking forward to Christmas, valentine’s day, will gradually fade out the concepts of traditional festival, we cannot abandon the traditional culture as a cost benefit from the massive construction of the modern civilization. Study the use of traditional festival visual symbol is not only to the inheritance of traditional culture, and innovation of modern advertisement design and integration.As China’s intangible cultural heritage, traditional festivals have rich cultural connotation, make it circulates, enduring. In this paper, we study a traditional festival of the integration and application of visual symbols in the poster design, respectively from the graphic symbol, color, symbols, text symbols research angles of traditional festivals realizable form of visual symbols in the poster design, and discusses how to refine these symbols to innovation, conclude that in order to better spreading and inheriting the traditional festival culture, it should be constantly explore and design traditional festival visual symbols.Overall, from the perspective of visual symbols to study traditional Chinese festivals and deeper excavating its cultural connotation, cause thinking, study the use of traditional festival visual symbol is not only to the inheritance of traditional culture, and innovation of modern advertisement design and integration.